Rough Country
Since 1975, Rough Country has grown from a maker of classic yellow off-road shocks into one of the largest and most trusted suspension and off-road accessory brands in the country. Built on American values and rooted in Dyersburg, Tennessee, Rough Country engineers suspension lift kits, leveling kits, shocks, bumpers, winches, lighting, bed covers, steps, and more — for trucks, Jeeps, SUVs, and UTVs of nearly every make and model.
As an authorized Rough Country dealer, Texoma Tire gives you direct access to the full catalog, competitive pricing, and expert guidance to help you choose the right setup for your truck and the way you actually use it.
Our team provides professional installation and fitment support, making sure your kit is matched correctly for lift height, tire and wheel clearance, driveline angles, and ride quality. Whether you're building for work, the trail, or the look, we'll help you pick a combination that fits right and drives straight when it leaves our shop.
If you're ready to get your truck sitting the way you want it, stop by or contact us today — we'll help you choose your build, order it in, and install it with precision and care.
WHAT IS ROUGH COUNTRY?
It started with a shock — bright yellow, built to take a beating.
No flashy promise. No corporate roadmap. Just parts that held up.
Fifty years later, Rough Country is one of the driving forces in the off-road aftermarket — trusted by work truck owners, weekend wheelers, and everyday drivers who just want their truck to sit right. Their mission is straightforward: build suspension systems and related accessories that enhance the performance and look of your vehicle, and stand behind the quality of every one of them.
From a 2" leveling kit on a daily driver to a full lift with bumpers, winch, and lighting, Rough Country delivers real value in every kit, every finish, every detail.
Why Choose Rough Country Through Texoma Tire?
- Dealer access to the full Rough Country catalog
- Suspension lift and leveling kits for Chevy/GMC, Ford, Ram, Toyota, Nissan, and Jeep
- Control arms, shocks, struts, steering stabilizers, and air springs
- Bumpers, winches, recovery gear, fender flares, and trail armor
- Running boards, drop steps, bed covers, roof racks, and cargo management
- LED light bars, pods, and off-road lighting
- Professional installation by technicians who work on lifted trucks every day
- In-house alignment after every lift or leveling install, so your new setup wears tires evenly
- Hunter Road Force balancing and wheel & tire package fitment for offset, backspacing, and clearance
- TPMS service available during installs
- Snap! financing available on your build
- Free same-day shipping on in-stock Rough Country orders, delivered to most of the country in two days
Backed by Rough Country
- 100% Satisfaction Guaranteed — not happy with any aspect of the product? Return it within 90 days for a refund of the purchase price.
- Lifetime Replacement Warranty on most suspension products.
- Warranty Guard — free protection that supplements your manufacturer's warranty. If you're denied a repair because of a Warranty Guard protected product on your vehicle, Rough Country foots the bill.
- FMVSS 126 compliant — engineered to meet NHTSA guidelines.
